Over the next few weeks, online marketers who use Facebook may see their number of Page Likes decrease a little bit. While this is never a good thing to see, marketers can take convenience in the fact they haven’t done anything wrong. Facebook announced a plan to clean of the Page Likes of business pages simply by removing certain pages from the count.
Pages that were deleted from the Page Like are also deactivated from Facebook. This new move will remove two groups of accounts from Page Like counts. The account types in question, memorialised accounts and deactivated accounts aren’t technically deleted, but they will no longer be included a business page likes.